Experience

  • Creative Director 2021 – present

    • Lead brand strategy and creative direction for a B2B SaaS technology company, helping unify multiple software platforms into a cohesive visual identity across marketing, web, product, and trade show experiences.

    • Manage direct reports through setting creative direction, reviewing concepts and drafts, providing feedback, and giving final creative approval while remaining hands-on with key deliverables.

    • Own design and build of high-value web experiences focused on lead generation, user sign-ups, and purchases.

    • Partner with Product Design, Engineering, Sales and other cross-functional teams to connect brand storytelling for both prospect and user needs across digital touchpoints, product interfaces, onboarding, and customer education.

    • Lead integrated campaigns and product launches, translating complex offerings into clear messaging and coordinated assets across web, social, sales enablement, webinars, video, and motion graphics.

    • Build scalable creative operations through structured intake & project workflows. Established brand standards, templates, & reusable creative asset libraries for teams to deliver consistent, on-brand work.

    • AI-curated brand system development to improve internal team output consistency and efficiency.

  • Senior Graphic Designer‍ ‍2015 – 2021

    • Designed digital marketing materials in test-and-control environments, supporting campaign iteration and performance-focused creative across multiple marketing channels.

    • Produced variable-layout content for multiple clients, balancing brand consistency, production requirements, and channel-specific needs.

    • Developed marketing strategy, concepting and development while overseeing final production for UX/UI control.

  • Graphic Designer‍ ‍2012 – 2015

    • Created integrated print and digital marketing materials, including direct mail, email, landing pages, microsites, social media, and video in an in-house agency environment.